SEO.
There are over a billion web pages in the search results for SEO: A billion point six, so closer to two billion.
That's a ton.
It's really not that hard, and, now, we will show you the real deal, for free.
If you think you have it down, then sign up for our $1,000.00 challenge and make yourself a fat stack of $50 bills.
If you want some tips, tactics, and actionable information - stuff you can really use today, then send us a note.
We are really fired up about this project and excited as heck to help some folks.
That's a ton.
It's really not that hard, and, now, we will show you the real deal, for free.
If you think you have it down, then sign up for our $1,000.00 challenge and make yourself a fat stack of $50 bills.
If you want some tips, tactics, and actionable information - stuff you can really use today, then send us a note.
We are really fired up about this project and excited as heck to help some folks.
Click here to get a free consultation.
SEO Tip #1: If you are paying for SEO, then stop.
SEO Tip #2: Get organic. Be credible and relevant.
SEO Tip #3: Be the Niche. Do that Voodoo that you do.
SEO Tip #4: Optimize Your Traffic.
What this means: Optimized traffic simply means finding the right traffic for you, your business, your website, whatever. This concept is really the essence of the original search engines: helping people find exactly what they were looking for in a sea of millions of possibilities. In today's application, it means bringing in PEOPLE (represented by "traffic") with whom you might enjoy a mutually beneficial relationship. Mutually beneficial.
I personally thought about all of this when I was at a big German Fest over the weekend and had lunch with about 15,000 people. Then I thought, "Gosh, I am "having lunch" with all these people, but I am only, really having a meaningful, intimate discussion with a small, select group. All these other people are here, with me, but we have no real interaction."
Then I thought about writing this article and a story about the dating scene.
Remember the good old days of dating? Bars. Singles dances (did anyone ever go to those things?). Supermarket produce aisles. It was really difficult to meet people and even more difficult to meet the right people.
Then came the internet and, eventually, the first forms of on-line dating. It was creepy and weird, and no one EVER admitted that they used on-line dating services. When you discovered (by some freak of chance, not because you were actually on the website yourself) a friend or coworker on one of those sites, it was a great source for teasing.
The biggest problem back in those days was that there were no real filters. The original focus was just on bringing in big numbers of people (big traffic counts). A person had to wade and sift through thousands of prospective dates and spend a ton of time just trying to figure out who they might actually enjoy having dinner with. Then those first AND ONLY dates with the prospects were disasters, because, despite one's best efforts, it was just not a good fit.
That's when "lunch dating", speed dating, and singles "conferences" got real popular.
Then a couple of things happened. First, technology made big advancements and computers could process huge algorithms very fast and handle massive gobs of data. Websites like OKCupid and PlentyOfFish came around with services that let users actually define themselves and define what sort of person they were looking for. People were suddenly able to sort through ALL the prospects and find just the right ones.
Online dating went mainstream and became the way for busy professionals to meet folks they actually enjoyed going out with. Online dating services created ways to let users optimize their "traffic" and only interact with other people with whom they might have a mutual attraction.
The tie in: As a professional, I consider how many people I can effectively see in a day, a month, a year. Lets say this number is 5000. Lets also say that an effective interaction is defined as one in which all parties benefit in some way and no one is harmed. What then would I do if, suddenly, I had 10,000 people in and running in a line out of my waiting room?
Everything would be fouled up. I could not deal with 10,000 people. My efforts to deal with them would really get in the way of any effective meeting I might have had. It would be a mess.
It's the same for traffic counts. Yes, even if it is the internet and they are not actually in your office and you don't even have to deal with them. Traffic is still people, and people still matter.
Better to have traffic from 20 people per day with whom you can maintain a relationship than from 10,000 people with whom you have little or no relationship at all.
Stuff you can do today:
1) Have a brainstorming session.
2) Identify who you want to meet (Just like the online dating thing :).
a) Who are you best suited to serve?
b) What is your specialty?
c) Where are you located?
d) Who can truly benefit from your products, services, or pleasant smile?
e) Who would you be able to mentor or coach?
f) Who would be a good mentor/coach for you?
g) Who turns to you for advice, and vice-versa?
h) Who do you already know and who do they know? (word of mouth)
i) Who are your patients/customers?
3) Cool. You have just identified the right traffic for you.
4) Connect. Connect. Connect. You have identified the people you want to meet, now get out there and meet them. The power of a face to face meeting is unmatchable, so use every opportunity to meet people face to face. Make it a habit to carry business cards with your on line info on them. The best online relationships start out in person, because relationships are still about people.
When meeting people online, the same rules apply as for in person. It's always best to be real, personable. Anything that says it builds those relationships without personal interaction is highly suspect. (Read SEO tip #2 about Free Sex Movies).
IMPORTANT NOTE: You can find numerous services and apps to get you "followers", "likes", "fans" whatever you want to call it. You can pay someone to generate high traffic numbers for your website. The truth is, they all work. The other truth is, that's not the kind of traffic you want. Just for fun, I opened a twitter account and made an attempt to gather followers in a hurry. The results: over 300 in the first night. Who these people are?? I have no idea, and they have no idea who I am. Meaningless numbers.
5) NO SPAM. My Mom loves me very much, but spam from her is still SPAM, and I just delete it (sorry Mom, but I do). If you are sending out spam, expect the same.
a) If you use one of those services that sends out meaningful, topical tweets, then please STOP. Maybe your patients or followers don't know they are canned, but anyone who looks at more than one twitter account can tell. The biggest problem is not that it's fake or exactly the same as 1000 other twitter users with the same service. The biggest problem is that those fake ones take you out of the equation and you lose a personal interface. People want to connect with YOU, not some service.
b) Do you ask everybody and their brother to follow you or like your facebook or +1 you? Why? Stop it.
c) Are you putting out tweets and posting stuff that has no relevance to your business or personal interests? Stop.
d) Think carefully about posting links. Better to provide a search engine phrase. The point of this is the security of folks who might click that link and what happens to those folks if there is a future hacking event or side-jacking.
6) Repeat as necessary.
Good Luck.
I personally thought about all of this when I was at a big German Fest over the weekend and had lunch with about 15,000 people. Then I thought, "Gosh, I am "having lunch" with all these people, but I am only, really having a meaningful, intimate discussion with a small, select group. All these other people are here, with me, but we have no real interaction."
Then I thought about writing this article and a story about the dating scene.
Remember the good old days of dating? Bars. Singles dances (did anyone ever go to those things?). Supermarket produce aisles. It was really difficult to meet people and even more difficult to meet the right people.
Then came the internet and, eventually, the first forms of on-line dating. It was creepy and weird, and no one EVER admitted that they used on-line dating services. When you discovered (by some freak of chance, not because you were actually on the website yourself) a friend or coworker on one of those sites, it was a great source for teasing.
The biggest problem back in those days was that there were no real filters. The original focus was just on bringing in big numbers of people (big traffic counts). A person had to wade and sift through thousands of prospective dates and spend a ton of time just trying to figure out who they might actually enjoy having dinner with. Then those first AND ONLY dates with the prospects were disasters, because, despite one's best efforts, it was just not a good fit.
That's when "lunch dating", speed dating, and singles "conferences" got real popular.
Then a couple of things happened. First, technology made big advancements and computers could process huge algorithms very fast and handle massive gobs of data. Websites like OKCupid and PlentyOfFish came around with services that let users actually define themselves and define what sort of person they were looking for. People were suddenly able to sort through ALL the prospects and find just the right ones.
Online dating went mainstream and became the way for busy professionals to meet folks they actually enjoyed going out with. Online dating services created ways to let users optimize their "traffic" and only interact with other people with whom they might have a mutual attraction.
The tie in: As a professional, I consider how many people I can effectively see in a day, a month, a year. Lets say this number is 5000. Lets also say that an effective interaction is defined as one in which all parties benefit in some way and no one is harmed. What then would I do if, suddenly, I had 10,000 people in and running in a line out of my waiting room?
Everything would be fouled up. I could not deal with 10,000 people. My efforts to deal with them would really get in the way of any effective meeting I might have had. It would be a mess.
It's the same for traffic counts. Yes, even if it is the internet and they are not actually in your office and you don't even have to deal with them. Traffic is still people, and people still matter.
Better to have traffic from 20 people per day with whom you can maintain a relationship than from 10,000 people with whom you have little or no relationship at all.
Stuff you can do today:
1) Have a brainstorming session.
2) Identify who you want to meet (Just like the online dating thing :).
a) Who are you best suited to serve?
b) What is your specialty?
c) Where are you located?
d) Who can truly benefit from your products, services, or pleasant smile?
e) Who would you be able to mentor or coach?
f) Who would be a good mentor/coach for you?
g) Who turns to you for advice, and vice-versa?
h) Who do you already know and who do they know? (word of mouth)
i) Who are your patients/customers?
3) Cool. You have just identified the right traffic for you.
4) Connect. Connect. Connect. You have identified the people you want to meet, now get out there and meet them. The power of a face to face meeting is unmatchable, so use every opportunity to meet people face to face. Make it a habit to carry business cards with your on line info on them. The best online relationships start out in person, because relationships are still about people.
When meeting people online, the same rules apply as for in person. It's always best to be real, personable. Anything that says it builds those relationships without personal interaction is highly suspect. (Read SEO tip #2 about Free Sex Movies).
IMPORTANT NOTE: You can find numerous services and apps to get you "followers", "likes", "fans" whatever you want to call it. You can pay someone to generate high traffic numbers for your website. The truth is, they all work. The other truth is, that's not the kind of traffic you want. Just for fun, I opened a twitter account and made an attempt to gather followers in a hurry. The results: over 300 in the first night. Who these people are?? I have no idea, and they have no idea who I am. Meaningless numbers.
5) NO SPAM. My Mom loves me very much, but spam from her is still SPAM, and I just delete it (sorry Mom, but I do). If you are sending out spam, expect the same.
a) If you use one of those services that sends out meaningful, topical tweets, then please STOP. Maybe your patients or followers don't know they are canned, but anyone who looks at more than one twitter account can tell. The biggest problem is not that it's fake or exactly the same as 1000 other twitter users with the same service. The biggest problem is that those fake ones take you out of the equation and you lose a personal interface. People want to connect with YOU, not some service.
b) Do you ask everybody and their brother to follow you or like your facebook or +1 you? Why? Stop it.
c) Are you putting out tweets and posting stuff that has no relevance to your business or personal interests? Stop.
d) Think carefully about posting links. Better to provide a search engine phrase. The point of this is the security of folks who might click that link and what happens to those folks if there is a future hacking event or side-jacking.
6) Repeat as necessary.
Good Luck.